Delivering superior IR experiences to clients: OKMG x Share Link

"Share Link's suite of tools and investor centre has been instrumental in streamlining our clients' investor relations processes, allowing us to deliver superior service and focus on activities that drive growth."

Andy Shedden from OKMG

OKMG, a leading Australian digital marketing agency, specialises in combining strategic thinking with high-impact creative execution and integrated digital solutions. With a growing portfolio of ASX-listed clients, OKMG sought to enhance their investor relations service offerings while optimising operational efficiency.

Opportunities for enhancement identified

Before implementing Share Link, OKMG managed its clients’ investor relations through a combination of established processes, existing data providers, and content management systems. As their ASX-listed client portfolio grew, they identified several opportunities to enhance their service delivery:

  • Workflow optimisation potential: Manual uploads and updates of announcements on their clients’ websites presented an opportunity to streamline processes and redirect valuable time toward strategic client activities and enhanced stakeholder communication.
  • Enhanced compliance assurance: OKMG recognised an opportunity to strengthen data management consistency, including announcement formatting and upload timing, to provide even greater ASX regulatory compliance assurance for their listed clients.
  • Scalability enhancement: Their existing solutions presented an opportunity for enhanced flexibility and scalability to accommodate better the evolving needs of their expanding listed clientele.
  • Cost optimisation: OKMG identified opportunities to provide their clients with more cost-effective investor relations solutions that would enhance overall profitability and value delivery.

Share Link's collaborative solution

Working closely with OKMG, Share Link implemented its comprehensive IR platform that built upon their existing expertise, featuring:

  • Intelligent announcement and report management: Share Link’s system enabled streamlined data and announcement workflows. The intelligent system automatically fetches all historical announcements, current announcements, and performance reports to display seamlessly on their clients’ websites, optimising team time allocation.
  • Customisable financial widgets hosted on their clients’ investor centres, enabling them to display live market data including real-time historical and present price movements, trading volume, market capitalisation and comprehensive market information.
  • Enhanced compliance monitoring: Share Link’s platform included features that strengthened OKMG’s clients’ ASX regulatory compliance capabilities, including safeguards against errors like broken announcement links.
  • Seamless API integrations: OKMG and their clients benefited from smooth integration with their existing client systems and platforms.
  • Collaborative implementation support: Share Link’s customer support team worked closely with OKMG to onboard their clients. The user-friendly interface and intuitive design facilitated a smooth transition, minimising disruptions and requiring minimal training.

Strategic results

The implementation delivered immediate and substantial enhancements for OKMG and its clients:

The agency achieved:

  • 75% optimisation in administration time for IR management
  • Four hours per month per client redirected from manual processes to strategic activities
  • Cost optimisation exceeding $10,000 for some clients
  • Enhanced client satisfaction through improved streamlined processes
  • Increased capacity to focus on strategic growth initiatives

Looking forward

OKMG continues to expand its use of Share Link’s solutions, identifying new opportunities to enhance its clients’ IR communications. The partnership demonstrates how agencies can leverage specialised IR solutions to deliver enhanced value to their clients while achieving significant efficiency gains.

Summary

Through this strategic partnership, OKMG has enhanced its approach to managing client IR communications. The implementation has delivered significant time and cost optimisations while enabling the agency to provide more comprehensive and professional service to its clients.

For agencies ready to enhance their IR service offerings and optimise operational efficiency, Share Link offers a proven solution that delivers measurable results.

Enhance your investor relations management with Share Link. Book a Discovery Call today.

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