Electric Peach, a Perth-based branding and web design agency, specialises in creating distinctive digital experiences for growing companies. When their client KIN Mining planned to rebrand as PETRONAS, they identified an opportunity to partner with Share Link to enhance the complex market data capabilities of their website transformation.
PETRONAS (formerly KIN Mining) is focused on gold exploration in Western Australia’s Eastern Goldfields. Their growth and evolving business strategy led to the rebranding initiative, creating an opportunity for a complete refresh of their digital presence while ensuring continuous, accurate market information for investors.
The collaboration between Electric Peach’s design expertise and Share Link’s market data capabilities created an opportunity not just to update the brand, but to enhance how the company communicates with investors.
The rebranding project presented two key opportunities for optimisation. First, the existing website needed to maintain accurate market data and announcements under the KIN Mining code until the official change. Second, the new PETRONAS website, built by Electric Peach using Webflow, presented an opportunity to seamlessly display current market information as soon as the ASX code changed.
Beyond the rebrand, the company sought to optimise their market data management and announcement distribution processes. Their team recognised an opportunity to redirect the time invested in uploading announcements and updating market information toward more strategic digital engagement activities.
Share Link worked with Electric Peach through a detailed scoping process to understand both the rebrand requirements and the client’s long-term strategic objectives. The solution was designed to work seamlessly with Electric Peach’s Webflow website design while ensuring continuous data delivery through the transition.
The implementation included carefully orchestrated updates to ensure market data continued flowing smoothly as the company evolved from KIN Mining to PETRONAS. Share Link managed the backend systems to automatically transition data feeds when the ASX code changed, ensuring seamless investor communications throughout the process.
The solution also enhanced their announcement distribution through MailChimp integration, creating a fully integrated system for investor communications.
The transition to the new brand was seamless from an investor communications perspective. The company now benefits from a fully optimised system for:
This optimisation has enabled the team to redirect its focus toward strategic growth activities and enhanced investor engagement initiatives.
With their enhanced automated systems in place, PETRONAS can now focus on expanding its investor engagement capabilities. The flexible platform allows for easy updates and additions as their communication strategy evolves.
The collaboration between Electric Peach and Share Link delivered more than just a rebranded website. It enhanced PETRONAS’s investor communications into a fully optimised system, while ensuring a smooth transition through their company rebrand transformation.
If your company is ready to enhance investor communications or optimise changes to your digital presence, get in touch with our team today to see Share Link in action.
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