April Product Update: Better customisation & smarter filters
Your holding area for content review & control
One of the biggest updates this month is the new ‘holding area’. This feature ensures that any content being pushed to MailChimp, LinkedIn, and X, can be reviewed before publishing, giving you full control over what gets held and what gets sent automatically.
You can configure the system to hold content based on specific types or keywords. For example, suppose you want all price-sensitive announcements to be reviewed first, the holding area makes sure they don’t go out without approval. On the other hand, more administrative updates can be sent automatically. This means you’re in control of the flow of information and can prevent any unintended releases.
Notifications will alert you when content is in the holding area waiting for review. From there, you can approve, edit, or remove content before it gets published.
LinkedIn integration gets smarter
We’re making it easier than ever to manage LinkedIn posts. With our upgraded LinkedIn integration, you now have the option to create draft posts before they go live. This means you can review, tweak, and refine content before publishing.
But that’s not all—our holding area now includes LinkedIn posts. Whether it’s an important company update or a regulatory announcement, you can ensure it goes through the right approval process before hitting your audience.
This integration brings a new level of flexibility and control to social media publishing, making LinkedIn announcements smoother and more strategic.
Bug Fixes–MailChimp integration
We’ve updated our MailChimp integration to align with their latest API changes. This ensures seamless content pushing and prevents any failed submissions due to template updates. Additionally, we fixed an issue with length validation for MailChimp emails. Unlike LinkedIn and X, MailChimp doesn’t have a strict character limit, so we removed unnecessary placeholder restrictions.
Improvements
Hashtag management just got smarter. We’ve refined how hashtags work in social media integrations, making it easier to generate relevant, engaging hashtags for your content.
We’ve also improved filtering. Previously, filters were limited to individual widgets. If you wanted to apply a filter—like only showing quarterly reports—you had to recreate it for each widget. Now, you can create global presets. Once you’ve defined a preset, you can apply it across different widgets instantly, saving time and maintaining consistency across platforms.
FAQ
1. What is the Holding Area, and how does it work?
The Holding Area is a new feature that lets you review and approve content before it gets published. You can set rules to determine which updates need approval, ensuring sensitive information is reviewed before going live.
2. Can I choose which content goes to the Holding Area?
Yes! You can customize settings to hold only specific types of content based on keywords, price sensitivity, or other factors. Routine updates can still be auto-published.
3. How will I know when there’s content to review?
You’ll receive notifications whenever new content is placed in the Holding Area, so you can review and approve it in a timely manner.
4. What are Global Presets, and how do they improve filtering?
Global Presets allow you to create filters once and apply them across multiple widgets and platforms. This saves time and ensures consistency in how you categorize and share content.
5. How do the smarter hashtags work?
We’ve optimized our hashtag field to suggest and generate more relevant hashtags for social media posts, improving reach and engagement.
6. Do these updates apply to all users?
These improvements are available based on your tier plan. If you have any questions about implementation, and if these features are available to your tier plan, reach out to our support team.
